EPRG MODEL – THE MARKETER’S GUIDE ON STRATEGIC within the geographic region of the business Lack of International Experience. EPRG Approach Aakash Kumar Gaurav Kataria Rahul without major modifications in overseas market All foreign marketing operations conditions International marketing organized on country to country basis. EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati.

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Plans for overseas markets are developed utilizing policies and procedures identical to those employed at home. For example, countries like Pakistan, India and Bangladesh are very similar. Global channels of distribution are established and promotional policy is developed to project a uniform image of the firm, and its products.

See full list of related question in M. Individuals have to pay tax on the following incomes: The person who fills in the return should also complete the entries in the acknowledgement fo Views Read Edit View history. The calculation of taxable income is done for the individual who is an Indian resident.

The environment of each market is considered while formulating the marketing strategy. There are many ma The practices and policies of headquarters and of the operating company in the home country become the default standard to which all subsidiaries need to comply.

Answer in international marketing management. The first step is to calculate the taxable income from each source under The way businesses busjness staff view the world is described as international management orientations.


When they look to new markets they rely on what they know and seek similarities with intrenational own country. Since these orientations imply regional or global attitude to the development of marketing policies. Even if consumer needs or wants in international markets differ from those in the home country, those differences are ignored at headquarters. The crucial critical concept of ethnocentrism in international organizations is the current businesw that recruits from the home country are hired, and trained for key executive position in the organization.


Orientation towards international operations eprh a company, which recognises the common features in countries belonging to a particular geographical region and hence applies the same strategy in all the countries in a particular region.

Instead, management selects the person best suited to foster the companies goals and solve problems worldwide. The general attitude of a company’s senior management team is that nationals from the company’s native country are more capable to drive international activities forward as compared to non-native employees working at its subsidiaries.

This develops an affiliated corporate culture and aids transfer core competences more easily. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people. Geocentric approach encourages global marketing.

EPRG Framework

The basic assumption of this approach is that all human beings are alike. The ethnocentric orientation means company personnel see only similarities in markets and assume the products that succeed in the home country will, due bjsiness their modep superiority, be successful anywhere. Once sufficient information is obtained about national market condition, target segment could be identified on a regional or global basis, and the appropriate strategies developed.


This page was last edited on 10 Novemberat Finally, it tries to balance both global integration and local responsiveness.

International Marketing – EPRG Framework

Retrieved from ” https: Languages Deutsch Edit links. On the incomes that they hav The major drawback of this mind set is that it results in cultural short-sightedness and does not promote the best and brightest in a firm.

November Learn how and when to remove this template message. Ethnocentric approach will better interrnational small firms just entering international operations. It is generally viewed as economical and manageable.

Every participating country is treated solely and individual strategies are carried out. These people or companies believe that the home country is superior. The most effective way to enforce geocentrism is with a formal reward system that encourages both subsidiary and headquarters managers to work for global goals rather than just defending home country values.

Ethnocentric approach is suitable to small firms just entering internationak operations.